TOBACCO – HALAL OR HARAM? THE RELIGIOUS CHALLENGE OF SELLING INTO MUSLIM MARKETS
October 12th, 2022
The tobacco industry is a global sector, with supply chains spanning the world. Muslim consumers – and there are 1.97 billion if them – are an important part of any tobacco major’s market portfolio, not to mention local Muslim companies. But a key challenge for tobacco companies targeting Muslim smokers, vapers and other consumers is religion – some Muslim scholars say tobacco is haram, and not in keeping with Islamic guidance, because of mental and physical impact on smokers. Others are more relaxed about tobacco.
In India, for instance, where there are ...
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