TOBACCO AND VAPE FLAVOURINGS INNOVATION STILL THRIVES, DESPITE TIGHTENING REGULATION

“Flavours have been the best thing that has happened to the tobacco industry,” wrote US company Revival Vape in a recent blog on the growth of the electronic cigarette sector and the popularity of non-tobacco flavours. It is not just vaping which has capitalised on the variety of flavours that can be created to drive sales. All smoking segments, from shisha to cigars and cigarettes, and snus to e-liquids, are available in multiple flavours. George Cassels-Smith, CEO of Tobacco Technology Inc, in Maryland, USA, said that different taste profiles have helped ...


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