THE IMPORTANCE OF THE LUXURY PERFUME BOTTLE IN SELLING THE SCENT
February 1st, 2010
BY ANCA GURZU
WHEN it comes to perfume bottles, it is the attention to detail that speaks to luxury, and for the scent business packaging really can add value. The bottle attracts the consumer and sells the image - it is the door to the fragrance inside. Not only can aesthetics lead to luxury aspiration, but also promote sales, especially in high-end sectors. The right perfume bottle design boosts the value of the scent, allowing luxury perfume houses to gain both more profits and a stronger market presence.
"The bottle should be an 'objet d'art' - it's ...
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