THE FUTURE OF BEAUTY IN SAUDI ARABIA

  Saudi Arabia’s efforts to liberalise its society and economy are positively affecting the local beauty market. Ever since the global plunge in oil prices that led to the shrinking of the state’s budget, the kingdom’s government has embarked upon major economic reform. This has involved opening up Saudi Arabia’s initial-public-offerings market to foreign investors and will involve the issuing of tourist visas, which are currently non-existent. The only foreign visitors generally allowed into Saudi Arabia for reasons other than business are ...


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