THE BATH AND SHOWER SECTOR IN EGYPT: GROWING SLOWLY DESPITE ECONOMIC INSTABILITY
November 1st, 2016
The Egyptian bath, shower and soap sector is growing in retail value, and will be worth USD230.6 million in 2016, according to UK-based market research company Euromonitor International, up by 16% since 2015. But overall, sales growth in this segment is sluggish due to the country’s continued relatively slow economic growth (forecast for 3.3% by the World Bank for 2016), political uncertainty and low purchasing power. The market, dominated by international brands, has been struggling to deal with import restrictions and currency devaluation, while brands have ...
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