THE BASE OF THE PYRAMID
November 1st, 2012
BY MJ DESCHAMPS
The IFC imagines a world in which the four billion people who are currently living at the base of the economic pyramid (BOP) have access to the products, services and economic opportunities they need. By embracing this market segment, creative business leaders are helping the so-called BOP meet their own needs by finding ways to offer goods, services and economic opportunities through scalable "inclusive" business models. Key elements include that short-term returns must be balanced with long-term goals; a local focus helps inclusive ...
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