THAI TOBACCO MONOPOLY SETS SIGHTS ON EASTERN EUROPE

BY KEITH NUTHALL

THE THAILAND Tobacco Monopoly (TTM) has sets its sights on securing export markets in eastern Europe, planning to launch new brands in the region, with a special focus on Poland and Russia. Looking to offset declines in sales in the Thai domestic market, the state-owned trading company noted that cigarette trading restrictions were weaker in parts of eastern Europe than in Thailand. However, its product developers were taking time to develop products that matched tastes in eastern Europe: "We have a rough target for the ratio of ...


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