THAI APPETITE FOR PREMIUM PACKAGED FOOD GROWING
September 1st, 2016
A slowly recovering economy and a string of political crises may have weakened consumer spending in Thailand, but appetite for packaged premium brands, remained strong, according to industry experts. Overall, packaged food sales (retail and food services including premium) soared from USD8.06 billion in 2011 to USD 11.07 billion in 2015, according to data from London-based market researcher Euromonitor International, with sales projected to continue to grow through 2020, albeit at a slower pace.
This sales boost was partly due to “premiumisation”, according ...
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