TEXTILE SECTOR TO FACE CHALLENGING NEW RULES ON GREEN CLAIMS
January 15th, 2024
TEXTILE and garment companies in the European Union (EU) will need to take extra care with sustainability-focused marketing, when proposed green claim and greenwashing controls being negotiated by the European Parliament and the EU Council of Ministers come into force later this year.
A European Commission proposal released last March (2023) (1) targets vague ‘green claims’ implying a positive environmental impact such as an “ocean-friendly T-shirt” or a “recycled polyester” shirt, by setting verification requirements for the industry. The ...
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