TESCO CASE
April 1st, 2001
BY MONICA DOBIEBRITISH supermarket giant Tesco is likely to win a European Court of Justice case over the parallel trading of Levis Jeans.The preliminary ruling from the Advocate General of the ECJ ruled that the trademark holder should not have the power to dictate where retailers purchase their goods.Levis took Tesco to court to prevent them from buying their brand name jeans abroad - in eastern Europe - and selling them at discount prices in its UK stores.Tesco director John Gildersleeve said in a statement: "Todays opinion means we will be able to sell top ...
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