TESCO AND SAINSBURY SHOW HOW TO EXPLOIT DRINKS PRIVATE LABELS
May 1st, 2010
BY KARRYN MILLER
The success of Tesco and Sainsbury's private label drinks products in Britain cannot be denied. In a time when many companies are tightening their belts and streamlining their product mix, these supermarket retailers are expanding their own-label (to use the standard UK term) drinks range - and consumers are benefiting.
Sainsbury currently operates 828 stores throughout the United Kingdom, while Tesco dominates with 2,482 sites. Sainsbury might not share in Tesco's dominance, especially when it comes to expansion abroad, but these strong retail ...
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