TEQUILA CHIEF SAYS EMERGING MARKETS ARE KEY TARGET
March 1st, 2012
BY JONATHAN DYSON, IN CANCUN
Eduardo Orendain, president of Mexico's National Chamber of the Tequila Industry (CNIT), has told just-drinks how his sector is increasingly focused on growing non-USA exports. American consumers drink 80% of Mexico's tequila exports, with US sales lifting 5.5% last year to 125 million litres, but Orendain said: "We realise there is a growing need to diversify our export markets," adding that there is a particular focus on emerging markets. Orendain said producers need to continue broadening the range of tequilas, ...
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