TAIWAN’S PERSONAL CARE BRANDS EXPAND ELBOW ROOM BOTH AT HOME AND IN CHINA

INTERNATIONAL brands have been growing in emerging markets worldwide, but it would appear that where a newly wealthy country develops a local industry with quality products, they can lose market share. Taiwan is a case in point. Its beauty and personal care market – last year worth USD3.4 billion and traditionally heavily dominated by international brands – has seen domestic players steadily clawing back more market share: extending from a mere 15% in 2007 to a relatively handsome 25% in 2012. Similarly upbeat is the tone on the export front: shipments from ...


Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.