SUSTAINABLE FASHION BRINGS UNIQUE BUSINESS CHALLENGES

BY EMMA JACKSON THE GLOBAL fashion and textile market has increasingly been influenced by green marketing buzzwords such as 'organic', 'fair trade' and 'sustainable', with the market for ethical and environmentally-friendly fashion growing slowly despite many challenges. Assessing the size of this sub-sector is a tricky business, given there is no international standard about what is green and what is not green. But it is safe to assume that sustainable, or environmental textile and clothing production and sales is growing robustly, albeit from a small ...


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