SURF – SCHOLARSHIPS
September 1st, 2003
BY SWINEETHA DIAS WICKRAMANAYAKEHINDUSTAN Lever has been trying to persuade Indian parents to buy Multiaction Surf, by offering the means to avoid washing their children's clothes altogether - a foreign school scholarship. The slightly ironic promotional scheme 'Colour Your Future' asks children to enter a competition by painting a picture based on what they wants to achieve in adulthood; paintings have to be titled: "I want to be..." Hindustan Lever has been offering fixed deposits of between INDRupees 100,000 (US$2,173) and 500,000 (US$10,863) for zonal and ...
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