SUPPLY CHAIN DISRUPTORS OFFER BRANDS DECISION-MAKING POWER – FOR PURCHASES AND SALES
August 1st, 2019
The news that major American retailer Barneys New York has entered Chapter 11 bankruptcy and plans to close all but two stores is yet another warning sign for the industry that brands should not rely upon department stores to sell their product.
But one fast-growing technology can help brands on the verge of losing this traditional, wholesale business both reach new customers and reduce cost: on-demand production.
“Moving to on-demand is a way brands can have much more influence on direct-to-consumer shopping,” as well as bring them “much closer to having ...
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