SUNTORY TO PUSH SALES THROUGH BEER PRODUCTION INVESTMENT
April 1st, 2012
BY WANG FANGQING
JAPAN'S leading brewer Suntory will invest Japanese Yen JPY6 billion (USD75.5 million) in its Japanese plants. The aim is to increase overall Japan-based beer annual production capacity by 16% to 80 million cases (of 20 bottles). Its key focus is to manufacture more of its light beer Kin-Mugi and a new version of its Premium Malt's pilsner (NOTE - SPELLING IS CORRECT). The Brewers Association of Japan has complained Japanese beer sales were flat last year, but Suntory, with a 13% market share, is confident: "We think there is plenty of ...
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