SUNKISSED UAE IS GROWING MARKET FOR SUNCARE PRODUCTS
February 1st, 2017
YEAR–round sunshine, a young population, and a large expatriate community have made the United Arab Emirates (UAE) a strategic destination for multinational suncare brands, which continue to dominate the local market.
According to London-based research company Euromonitor International, the UAE’s suncare market was valued at Emirati Dirham AED89.38 million (USD24.3 million) in 2016, up 4% compared to 2015. And sales are expected to continue to grow at an annual rate of 1.42% to 2020.
“Growth for the suncare industry mainly comes from consumer awareness ...
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