SUN PROTECTIVE CLOTHING GOING MAINSTREAM

Sun protective clothing is continuing to move from its health-focused niche origins to become a general and versatile product, protecting consumers of all ages from the harm of prolonged sun exposure. What first began as products for children or for people with varying skin ailments, such as melanoma or xeroderma pigmentosum (XP), a rare disease where the body is unable to repair damage caused by ultraviolet (UV) light, the market has been expanding robustly. “We know it’s growing every day, if our sales are any indication,” said Angela Lowe, materials ...


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