SUCCESS OF TURKISH ECO-DENIM PROJECTS BOOSTS USE OF SUSTAINABLE COTTON

THE TURKISH denim fabric manufacturer Orta Anadolu has told WTiN.com that it is experiencing growing demand for its eco denim initiatives, resulting in an increased use of sustainable cotton. Speaking to WTiN.com, Murat Sozeri, regional sales manager (Asia) at Orta Anadolu, said that the company has been increasing its use of ‘Better Cotton’, supplied by the Switzerland-based Better Cotton Initiative (BCI), which he said now accounts for 5% of the company’s total cotton consumption. He explained that Orta works closely with brands on its use of Better ...


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