SUB-SAHARAN AFRICA PERSONAL CARE EMERGING MARKETS STILL SURGE AHEAD WHILE WEALTHIER SOUTH AFRICA STAGNATES

SUB-SAHARAN Africa continues to grow as a key market for personal care product brands, with enlarging middle classes providing more spending power – however, the region’s most mature market – South Africa – has been experiencing some stagnation. The rest of the region still is performing as emerging markets should – with growing sales, even when uneven across categories, giving brands much hope for the future. In sub-Saharan Africa’s largest market, Nigeria, progress has still been made in the personal care product sector, despite the impact of an ...


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