SUB-SAHARAN AFRICA CONTINUES TO OFFER GLOBAL COSMETICS SECTOR PROSPECT FOR RAPID GROWTH
November 1st, 2016
SUB-Saharan Africa offers the personal care product a real chance to see solid and steep growth in sales in upcoming years, with the region’s middle class growing in size and prosperity, served by international brands boosting their retail presence, especially in larger urban markets.
Research released by market researcher Mordor Intelligence in September valued the Middle East and Africa cosmetic products market at USD23.05 billion for 2015, with an estimated growth to USD36.9 billion by 2020 at a projected annual 9.87% increase.
In east Africa’s economic ...
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