STUDYING BODY SIZE IS KEY TO FITTING MARKETS SNUGLY
June 1st, 2010
BY KARRYN MILLER
It is common knowledge that no two bodies are the same. Although clothing sizes help us to categorise bodies into general fits, each garment is going to hang a little differently depending on the consumer. Looking forward these variations in sizes are becoming more apparent as we see advancements in 3D scanning technology that allow us to get a more complete picture of an individual's size.
"Through 3D body scanning we can understand body size from a larger perspective," said Dr Lenda Jo Connell, Under Armour Inc Professor of apparel, ...
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