STRAWBERRY SMELL TRADEMARK BID
November 1st, 2005
BY KEITH NUTHALL
FRENCH perfume and clothing company Eden has failed at the European Court of Justice (ECJ) to trademark the "smell of ripe strawberries", because judges deemed this insufficiently precise to serve as a unique identifier.
FRENCH perfume and clothing company Eden has failed at the European Court of Justice (ECJ) to trademark the "smell of ripe strawberries", because judges deemed this insufficiently precise to serve as a unique identifier.
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