SPIRITS INDUSTRY AND MARKET

BY PACIFICA GODDARD Despite the difficult economic climate, spirits are still selling well in Latin America, and in 2008, 3 billion litres of spirits were sold, according to Canadean. However, spirits for the most part are not a very dynamic segment, and consumption per capita has remained steady between 4.5 and 4.6 litres for the last five years, and growth was flat at 0.4% in 2009. In addition, spirits are still very much a regionally dominated segment and six out of 10 of the top-selling spirit companies in the region are local, and more than 85% of the ...


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