SPAMMING

Keith Nuthall
COMPANIES planning Europe-wide direct marketing campaigns using unsolicited e-mails, or spamming, will have to ensure that their mailing lists are sophisticated enough to tell where an addressee actually lives, or face possible prosecution for breaking national Internet laws.

This is the likely consequence of the decision this week by EU ministers to dodge setting an EU-wide legal system for spamming and cold telesales calling, said Jake Saunders, European director of technology analyst group Strategis.

Instead of following their ...


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