SPAIN VIEWS LONG TERM PRIZE IN LATIN AMERICA
April 1st, 2012
BY ROBERT STOKES, IN MÁLAGA
JUST like El Dorado, the never-was city of gold, Latin America's 390 million Spanish speakers, are a siren call to Spanish publishers, whose domestic market numbers just 46 million souls. There is even a side bet on 190 million Portuguese speaking Brazilians
Some publishers, lured by these big numbers, have tried and failed in the past, foundering on the reefs of censorship, economic and currency volatility, and the local business culture, though taking forever to get paid - if at all - should not have come as a shock to Spanish ...
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