SOUTHEAST ASIA COSMETICS MARKET HAS MANU COMMON CHARACTERISTICS, DESPITE WIDE VARIATIONS IN CONSUMER WEALTH
June 1st, 2012
BY KARRYN MILLER, IN HANOI
WITH similar tropical and sub-tropical climates giving personal care product consumers some similar requirements as regards skin care, the 10 countries that make up the Association of Southeast Asian Nations (ASEAN) region could be regarded as one by lazy marketers. However, each national market is quite distinct, with wealth spread unevenly around the region as well as there being a myriad of cultures. A uniform approach to marketing and product development therefore poses significant risks of failure.
There is indeed a huge ...
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