SOUTH SUDAN STARTS TO GROW A PERSONAL CARE PRODUCT MARKET
July 1st, 2013
Edward Shirobo Otieno knows buying cosmetics and beauty products are not going to be a priority for the vast majority of South Sudan’s 10 million people at this time. In the world’s newest country, independent since July 2011, more than 80% of its consumers live on less than USD1 a day.That did not stop Otieno from taking over as manager of the country’s only high-end beauty and cosmetics shop – Nile Beauty – four months ago. The Kenyan-owned shop, in the capital Juba, which is less than a year old, stocks SoftSheen-Carson’s Dark & Lovely line, ...
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