SOUTH KOREAN PUBLISHERS LEAD RACE TO HARVEST CHINESE BUSINESS AT BEIJING BOOK FAIR
August 1st, 2014
Tech-savvy South Korean publishers were out in force at the Beijing Book Fair this weekend hoping to strike sales and partnerships. South Korea’s e-book players looking for partnerships in China have an edge, said Kim Tae-won, head of ebook sales at Seoul-based Book n Book. “Korean companies are more mature and advanced in this industry compared to Chinese peers, we offer the full package, sound and graphics as well as stories.” The percentage of e-books in the Chinese market is 3% is similar to key western markets, but South Korean firms see the adaption ...
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