SOUTH KOREAN COSMETICS INDUSTRY GROWING DESPITE SLUGGISH ECONOMY
September 1st, 2014
South Korea is a society that values image and status. It is said that looking good is a sign of your respect towards others. Men and women of all ages in the country typically place great emphasis upon looks; personal grooming and beauty routines are of utmost importance. And so visitors coming to South Korea will be surprised by the ubiquity of beauty products and the key role they play in the daily lives of men and women. Cosmetics brands and shops teem throughout South Korean cities – on street corners, at supermarkets, inside metro railway stations. ...
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