SOUTH KOREA LEADING THE PACK IN -COSMETICS PLUS FOOD INNOVATIONS
January 1st, 2018
The trend to combine the brand power of cosmetics and food products, or ‘foodmetics’, has become prominent across global beauty markets, with consumers increasingly convinced about the strong connection between good food and beauty.
Consumers trust that healthy eating directly impacts their appearance, and this is opening up a range of possibilities for cosmetics manufacturers wanting to tap into the marketing power of using food ingredients.
South Korea’s innovative personal care product sector has been and remains a leader in developing skincare ...
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