SOUTH KOREA COSMETICS – A BOOMING MARKET, BUT A LOCALLY-SPECIFIC ONE
September 1st, 2009
BY ANDREW SALMON
AFTER passing the fortress-like medieval gate of Namdaemun, visitors enter central Seoul's traditional shopping quarter: a jumbled maze of stalls and alleyways. A 15-minute walk through the raucous bustle of this 600-year old market, leads to its modern equivalent: The neon-lit, pedestrianised square mile of Myeong Dong.
In the district's countless boutiques and department stores, shoppers are as likely to hear Chinese and Japanese spoken as Korean, for South Korea is today a shopping magnet for tourists across the region. Among the most ...
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