SOUTH ASIA COSMETICS MARKET CONTINUES TO GROW AS MIDDLE CLASS TASTES EXPAND

SOUTH Asia’s growing personal care product sector is of increasing importance to international brands, with growing middle classes among vast populations creating a honeypot market with consumers, many accustomed to English-language marketing. As the region’s hub and overwhelmingly most populous country, India’s beauty and personal care industry will generate sales worth USD13.3 billion in 2016, growing by 14.2% year-on-year, according to UK-based market research firm Euromonitor International. To make the most of these sales, the industry will however ...


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