SOUTH AMERICA PERSONAL CARE PRODUCT SALES WEAK IN 2014 AND 2015

SOUTH America’s personal care product sector has been is facing tougher times than usual – with some countries experiencing weaker sales last year and others faltering this year.The region’s largest market Brazil is facing a rocky 2015, with a general slowdown in Brazil’s economy, expected to shrink by 1% in 2015. This is even expected to dampen sales from Brazil’s appearance-conscious consumers, whose enthusiasm boosted personal care product sales by 11% in 2014 year-on-year, according to market researcher Euromonitor. It had been expected that solid ...


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