SOUTH AFRICA PARTIES
January 1st, 2004
BY KEITH NUTHALL
BRITISH American Tobacco in South Africa is holding private parties for established consumers to market their cigarette brands, after a ban on the advertising, sponsorship and promotion of tobacco was imposed in 2001. BAT, which holds about 95 per cent of the South African market, said the aim of the parties was to switch users to upscale brands rather than encourage non-smokers to take up the habit. South Africa's anti-tobacco groups say the parties flout the law.
BRITISH American Tobacco in South Africa is holding private parties for established consumers to market their cigarette brands, after a ban on the advertising, sponsorship and promotion of tobacco was imposed in 2001. BAT, which holds about 95 per cent of the South African market, said the aim of the parties was to switch users to upscale brands rather than encourage non-smokers to take up the habit. South Africa's anti-tobacco groups say the parties flout the law.
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