SOFT-DRINKS – LEVANT
July 1st, 2005
BY PAUL COCHRANE, in BeirutBUSINESS has not always been easy for American soft drinks companies operating in the Middle East in the past five years. Companies have had to grapple with campaigns boycotting American products, political instability, war and alternative colas trying to gain market share.But the future is looking distinctly brighter. No boycott campaigns are in sight, and soft drinks rivals Coca-Cola and Pepsi are to begin operations in countries that have long been no-go areas.After 37 years Coca-Cola has returned to Iraq, a potentially lucrative ...
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