SOFT DRINKS CONSUMPTION CURTAILED BY PRICE RISES
March 1st, 2010
BY KEITH NUTHALL
A POTENTIALLY influential groundbreaking piece of research has demonstrated that consumers drink significantly fewer soft drinks when prices are increased. Published in the USA's prestigious Archives of Internal Medicine, a comprehensive 20 year study on 5,115 people assessed the impact of price swings on soft drinks and pizza consumption. Participating scientists coordinated by the USA's University of North Carolina at Chapel Hill noted that higher prices caused consumers to reduce their intake of calories from soft drinks:
"A 10% increase ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.