SMOKING IN BRAZIL FALLING, BUT INNOVATIVE MANUFACTURERS KEEP REVENUES BOUYANT
October 1st, 2010
BY DOM PHILLIPS
BRAZIL is a huge and complicated tobacco market. Cigarette consumption is in decline - 2% down, in 2010, according to market researcher Euromonitor, whose August 2011 report Cigarettes in Brazil says sales have fallen from 89.8 billion sticks in 2005 to a predicted 83.4 billion in 2011. But revenue was up 2% in 2010, says the same report, because manufacturers have succeeded with new brand introductions and price increases.
Souza Cruz, a BAT (British American Tobacco) subsidiary, is Brazil's leading player, with 62.3% of the market according to ...
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