SMIRNOFF ICE CASE
February 1st, 2002
BY PHILIP FINE
GUINNESS UDV is facing federal regulatory scrutiny in the United States after a competitor complained that its Smirnoff Ice TM malt based product misleads consumers, because in the US, it does not contain vodka; the New York State advertising industry's self-regulatory apparatus has now referred the matter to the US Federal Trade Commission and the Bureau of Alcohol, Tobacco and Firearms after Guinness refused to take part in the review.
Complaints from Mark Anthony International, a Canadian company that makes Mike's Hard Lemonade, sparked the ...
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