SMALLER TOWNS AND CITIES – THE NEW CONSUMPTION HUBS IN INDIA
January 1st, 2014
India’s smaller towns and cities are a potential lucrative and largely untapped market for branded food retailers provided they design and sell products that are attractive to such provincial consumers, Aseem Soni, director consumer sales, Cargill Foods told the 7th Food and Grocery Forum India, in Mumbai. Cargill Foods, whose India focus is processing, refining and marketing edible oils, is has been adding 750 towns to its distribution networks since last year (2013) – aiming to complete the work by this December. These are so-called smaller ‘tier II and ...
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