SMALL CANS – MOLSON
May 1st, 2004
BY MONICA DOBIECANADA'S Molson Inc. has launched a slim 250-ml beer can, a first in the Canadian beer market. The company hopes consumers will view the new packaging as "cool" and a "conversation-starter". Eight of the skinnier cans, containing Molson Canadian, Dry or the company's new low-carb Ultra brand, are priced the same as a six-pack of standard 355-ml cans. Nathalie Masse, Molson spokesperson, told the Drinks Bulletin that the move was sparked by company market research, which apparently showed consumers wanted a smaller sized can. "We found that ...
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