SLUGGISH ECONOMY DRIVES SPANISH CONSUMERS FROM PREMIUM TO PRIVATE LABEL SKINCARE
July 1st, 2012
BY ROBERT STOKES IN MÁLAGA
THIS year I have abandoned my premium brand sun screen in favour of a Deliplus private label product sold by the Spanish supermarket group Mercadona for around EUR 5.00, saving around EUR 12.00 into the bargain.
"It does the job just as well and everyone's saying how good it is," my wife reassured me when I grumbled.
A big switch is taking place as Spaniards who hitherto treasured premium and imported beauty and personal care (BPC) products opt instead for value-for-money (vfm) lines.
"It really is a concern for the ...
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