SLEEMAN PLAN
May 1st, 2005
BY MONICA DOBIECANADA'S Sleeman Breweries Ltd has said it hopes to double its market share in Ontario within five years, but will not compromise the brand's reputation by lowering prices to compete in the province's current beer price war. The company has 10% market share in Alberta and British Columbia but only half of that in Ontario and Quebec. Instead it has launched a new product, Sleeman Original Draught, and will alter marketing to entice younger consumers. In the meantime, Sleeman will cut costs after reporting a first-quarter profit drop to CDN$1.6 ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.