SLEEMAN BEER
March 1st, 2001
BY MONICA DOBIESLEEMAN beer, made by Canada's third largest brewery, has been testing the British market through a brand development company.David Stewart, marketing director for Marble Head Brand Development said that the brand had had a few hiccups, but he considers its future to be bright, and is preparing to re-launch it in selected off licences in the next 12 months. "Oddbins sold it but wanted exclusivity, so we allowed Asda to sell it, leaving Oddbins out and than had Asda stop selling it because it wasn't selling the high volumes," Mr Stewart told Off ...
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