SKECHERS – INDIA
November 1st, 2002 BY SWINEETHA DIAS WICKRAMANAYAKA
SKECHERS - the Californian footwear brand promoted by pop icon Britney Spears - is launching two new lines in the Indian market, consolidating a patchy local portfolio: Skechers Retros, (trainers) and Skechers 4 Wheelers, (skateboard shoes). The brand has an exclusive distribution tie-up with speciality retailing store Planet Sports, in Delhi, Mumbai (Bombay), Pune, Hyderabad and elsewhere. Indian retail analysts predict the brand will occupy an up-market niche, rather then reaping mass-market success.
SKECHERS - the Californian footwear brand promoted by pop icon Britney Spears - is launching two new lines in the Indian market, consolidating a patchy local portfolio: Skechers Retros, (trainers) and Skechers 4 Wheelers, (skateboard shoes). The brand has an exclusive distribution tie-up with speciality retailing store Planet Sports, in Delhi, Mumbai (Bombay), Pune, Hyderabad and elsewhere. Indian retail analysts predict the brand will occupy an up-market niche, rather then reaping mass-market success.
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.