SKECHERS - the Californian footwear brand promoted by pop icon Britney Spears - is launching two new lines in the Indian market, consolidating a patchy local portfolio: Skechers Retros, (trainers) and Skechers 4 Wheelers, (skateboard shoes). The brand has an exclusive distribution tie-up with speciality retailing store Planet Sports, in Delhi, Mumbai (Bombay), Pune, Hyderabad and elsewhere. Indian retail analysts predict the brand will occupy an up-market niche, rather then reaping mass-market success.

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