SIX PREDICTIONS FOR THE DRINKS INDUSTRY IN 20 YEARS FROM ZENITH INTERNATIONAL’S RICHARD HALL
July 1st, 2011
BY WANG FANGQING, MINI PANT ZACHARIAH, PACIFICA GODDARD and MARK ROWE
Richard Hall is the chairman and founder of Zenith International, Europe's leading food and drinks consultancy with more than 1,000 clients across more than 50 countries. Hall interacts with some of the biggest drinks manufacturers in the world on a daily basis, and his wealth of knowledge and expertise has led him to make predictions in six different areas, in helping just-drinks to forecast the future of the beverages industry:
AGEING
"In 20 years' time, there will be a much larger ...
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