SINGAPORE
January 1st, 2003
BY MARK ROWEBook sales in Singapore for the Christmas period remained buoyant for larger retailers, defying the city state's generally dismal retail climate.Kinokuniya, one of the biggest retailers, pushed an aggressive holiday advertising and promotion campaign that helped it achieve almost 10 per cent growth for the year."There were no surprises, with expected titles doing well in their respective genres," said store director, Kenny Chan. Popular titles included Alison Pearson's I Don't Know How She Does It, Prey by Michael Crichton and The Story of Pi."All ...
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