SHISEIDO CLAIMS SUCCESS IN DISCOVERING ‘GOLDEN’ MAGNESIUM, CALCIUM SKIN FORMULA

BY JULIAN RYALL, in TokyoIT comes in a stunning multi-layered Perspex box that combines traditional elements of Japanese design with contemporary materials, the trays sliding out and each lotion held in a delicate, individual jar. But it is the contents of those jars, as well as the spray canister, that really has the scientists at Shiseido Co.'s research centre excited.The Intensive Skin Corrective Programme is the latest addition to the Japanese cosmetics company's Bio Performance Line and will not hit the market until September - and will only be launched in ...


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