SHISEIDO BANS ANIMAL TESTING, OR DOES IT?
April 1st, 2013
WHEN the New York-based Ethisphere Institute announced 145 corporations that had won its designation as the World's Most Ethical Companies for 2013, there were a mere five Japanese firms on the list. However, one was Japanese cosmetics giant Shiseido, listed for the second consecutive year and recognised for going "beyond statements about doing business 'ethically' ... to translate those words into action."It is a useful marketing plaudit and Shiseido had apparently demonstrated such commitment only five days previously on March 1, when announcing it would be ...
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